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This is what I am to Facebook…
Where you really notice the difference is in how well BuzzFeed does at the mobile experience of the site. I can’t think of a better mobile news app right now. BuzzFeed completely understands the importance of social media from the perspective of gaining and generating traffic. BuzzFeed makes it so easy to share its content with others in a humorous and fun way. It also tailors its content to be optimized for a mobile site.
From What Buzzfeed Can Teach Facebook.