Personalization/customization is so important to Apple’s younger market(s), this ad seems right on the mark. It’s easy to customize an iPhone with the infinite array of cases available. Stickering a laptop builds a deeper bond between owner and device and gets your device more noticed by others. I’m guessing this is already a trend Apple picked up on, but even if it isn’t, it’s a great prompt to kick start the behavior. 


A sort of strange ad for Apple. But not a bad one. Quite fun. Nice Heisenberg shout-out as well as old logo throw-back at the end. Do I smell a comeback?

"Google, once a mere search engine, has decided it wants to invest in same-day-delivery trucks and connected home appliances. Amazon, which used to be content with e-commerce, is making phones and experimental drones. Facebook recently spent $2 billion on a maker of virtual-reality headsets. And Apple is trying to fix health-care data while it works on the iPhone 6."
— Nice high-level perspective on big shifts/ambitions in tech industry, found here


The other day, Megan dug up the original New York Times review of the first Macintosh from 1984 and read it to me. Hearing it outloud was amazing.

It’s not that the review by Erik Sandberg-Diment is particulary good — in fact, in many ways, it’s exceedingly silly. But listening to it made clear just how little Apple has actually changed in the past 30 years from a product and perception perspective.

A few examples — first, on the topic of the then brand-new mouse:

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"Always be updating"

If Apple Made Water. (via)

I wonder if this means I can watch on my big screen using my YouTube account. And if it does, will that turn into a price war on who can provide the best price? Or most extensive catalogue?