THE MLB HIT A SOCIAL MEDIA HOME RUN with the ALL-STAR GAME 2012.
On social media, the All-Star Game generated…
- 807,603 total public Twitter and Facebook comments, a 257% increase over last year’s All-Star Game (226,461)
- By the end of the first inning last night there were already more social media comments than the entire 2011 All-Star Game generated.
- Among 27 different All-Star related topics that trended worldwide on Twitter last night, the hashtag #ASG was used in 245,362 social media comments making it the most trended term for the telecast (30.4% of all comments)