I hadn’t read magazines in forever either and I was missing the longer form, more thought out packaged pieces I used to read. Google’d for a Spotify/Netflix for magazines and found NextIssue. Have been a big user since.
It has a few advantages over only relying on web reading (really, only if you use an iPad, but still):
Yes, it also has its share of disadvantages, but there’s a ton of gold to be found every month for much less than the cost of subscribing to even 3 of these mags (especially ones like The New Yorker), individually.
The real-time now is always going to be enticing, but magazines are a great way to continually have a base of important weekly/monthly knowledge to filter current events through.
I linked to this the other day, but what the hell, I’m linking again. David Carr:
For the last six months, my magazines, once a beloved and essential part of my media diet, have been piling up, patiently waiting for some mindshare, only to be replaced by yet another pile that will go unread. I used to think that people who could not keep up with The New Yorker were shallow individuals with suspect priorities. Now I think of them as just another desperate fellow traveler, bobbing in a sea of information none of us will see to the bottom of. We remain adrift.
I’m someone who used to rush home from school on days that I new the newest copy of a magazine I subscribed to was due to arrive at my home. I still subscribed to many of those magazines, on my iPad, and I basically never open them.
I really can’t remember the last time I read one. Maybe 18 months ago?
Personalization/customization is so important to Apple’s younger market(s), this ad seems right on the mark. It’s easy to customize an iPhone with the infinite array of cases available. Stickering a laptop builds a deeper bond between owner and device and gets your device more noticed by others. I’m guessing this is already a trend Apple picked up on, but even if it isn’t, it’s a great prompt to kick start the behavior.
A sort of strange ad for Apple. But not a bad one. Quite fun. Nice Heisenberg shout-out as well as old logo throw-back at the end. Do I smell a comeback?
So Facebook’s taking Mobile Ad market share from everyone besides Google? (via)
one night to push and scream.
and then relief.